Cena: 42.00 zł
Sklep: ebookpoint.pl
Kup teraz Consumer behavior on International Market za 42.00 zł w księgarni ebookpoint.pl
Overall, authors intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cult...
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Cena: 42.00 zł
Sklep: ebookpoint.pl
Kup teraz Consumer behavior on International Market za 42.00 zł w księgarni ebookpoint.pl
Wydawca: ebookpoint
Kategoria: bez kategorii
ISBN: 9788374880442
Waga: b/d kg
Rok wydania: b/d
Overall, authors intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table. The book does not cover all the important problems and issues of consumption and consumer behavior on the international market. It allows, however, prepare them as full identification, presenting the importance and role that consumers on contemporary global market..
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